Dear Dreamers
Who we are and what we wear is reflective of our freedom to express who we are and what we want to be. To able to reach this freedom of style, the freedom of allowing our style to express our goals and aspirations, is a bliss. It is truly something to be valued and appreciated, it signifies the substance of diversified fashion styles that allows the showcasing of the personalities of innovative, talented and creative generation of the century - the Millennials.

In line with Independence Day, SM City North EDSA celebrated this momentous milestone that is deeply rooted in the Filipino culture through fashion collections that speak louder than words, expressing the inexpressible.

Jeffrey Rogador, one of the hottest street fashion designers, unveiled his style collection during the fashion show. It is a concoction of contemporary and deep-rooted aesthetics that both serves form and functionality. It is about celebrating liberty, diversity and inclusivity, regardless of age.

Rogador’s works represent style, comfort, and function mostly made as “ready-to-wear” for the people who love to go with style without sacrificing the comfort of what they wear. In other words, it is simple and staple. Rogador is a Fine Arts graduate from University of Sto. Tomas and is fond of making art that is wearable. To make his vision come to life, he took up fashion design in Fashion Institute of the Philippines and joined the 6th MEGA Young Designer’s Competition and he became one of the mentors of the prestigious Philippine Fashion competition.

In this event, SM City North EDSA, the premier shopping mall in Asia, highlighted through a glamorous street wear fashion show at The Block Atrium, 60 aspiring models from all shapes and sizes representing the genuine Filipino people of today in an urban setting. Called “Manila Street Wear,” this fashion show will include famous celebrities, social media influencers and sports enthusiasts. They are Nicole Cordovez, 2016 Miss Grand International first runner-up, and social media guru such as Mike Lavarez, who is also a DJ, Tom Tacwigan, Raven Tacwigan, Chuck Aquino and Joe Abad and De La Salle Lady Spikers Major Baron, Kim Fajardo and Kiana Dy.

At the same time, SM City constant and loyal shoppers will be able to experience and enjoy other art-related activities like hand-painted clothes workshop and live fashion wall art demo. There will be exhibit and selling of seven different Filipino culture-inspired collections of Rogador at The Block Atrium until June 13. These rare collections definitely fits and match to the fashion needs of the Millennials.

The Manila Street Wear Fashion Show took place on June 12, 2018 at The Block Atrium. For more information, you may check out SM City North EDSA’s Facebook and Instagram accounts.