Dear Dreamers
Christmas is a time for giving, may it be giving thanks or giving gifts, it is always a merry season. For those who love giving gifts, the act of giving warms our heart but the process of choosing a gift can be long and head-scratching inducing. Luckily, this retail giant knows how to celebrate Christmas and gives its shoppers more reasons to shop for their gifts at SM Supermalls by giving them surprises and an easier time to look for gifts!

We attended the grand launch at SM Mall of Asia and witness a world-class performance by a London based acrobat troupe. Everyone took part in the unveiling of the magnificent 50-foot Christmas tree and in catching balloons filled with prizes like a phone and Toy Kingdom gift certificates. Celebrities like Daniel Matsunaga was also there!

8 Cuts, one of the sponsors, gave everyone sumptuous food such as their burgers, onion rings, skinny fries, drinks and popcorn.

A magical season awaits the whole family as SM Supermalls celebrates a Merry SM Christmas in 65 malls across the country. During SM Megamall’s launch of its Royal Holiday thematic last November 8, SM invited everyone to dazzling sights, joyful sounds, festive tastes, holiday finds and Christmas feels in SM malls this Yuletide season.

Kicking off the retail giant’s holiday experiences is spectacles of fireworks and laser lights in some malls, SM’s Dazzling Christmas Sky, happening in all weekends from November 30 to December 25. Since Christmas is about giving back, SM shoppers can get a pair of SM Bears of Joy for only P200 and share one with a child in need from November 8 to December 25.

SM Megamall, SM Aura Premier, SM Lanang Premier, SM CDO Downtown Premier and SM Mall of Asia will take center stage on November 8 and 9 as the first batch of malls to unveil larger-than-life Christmas mall displays and holiday pop-up stores. On November 10, SM will then unwrap an exciting surprise at SM City North EDSA for kids and kids at heart - in partnership with a truly magical global partner.

Mall hallways will begin to echo joyful sounds of pop Christmas carols and brass symphonies starting November 10, creating the perfect atmosphere for customers to get holiday gifts and finds especially for loved ones.
From November 18 to December 25, the Grand Christmas Parade of SM Supermalls will indulge mall-goers with a field demonstration of the season, while lots of heartwarming holiday feels will be in the air at the Santa Station brought to you by Vivo Smart Phone from November 30 to December 25.

Visit to join SM’s #SMagicalChristmas countdown or to know more about the many fun and exciting things in store for everyone this holiday season at SM Supermalls. Have a Merry SM Christmas!

For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.